In Chapter 15 of Fighting for Birds I ponder the future of the RSPB and that leads me on to wonder whether it is time to change the name of the organisation.
The RSPB is searching for a Fundraising and Communications Director, a new post combining two existing roles, and whoever is successful in that getting that role will have to think about such things as ‘Is the ‘Royal’ in the RSPB an asset or a liability?‘, ‘Is the RSPB about birds or biodiversity?‘, ‘Would RSPB be the name that we would choose for today’s RSPB?‘.
I doubt that the RSPB is even thinking about such matters seriously yet – but that day will come, it is inevitable. And any name-change will take lots of agonising and heart-searching.
Without the benefit of focus-groups, committees and well-paid consultants – what do you think?
Today I launch a poll where you can vote to keep things just as they are or I offer you three choices of new name (click here). And I suspect that you will have your own great ideas too – add comments to the poll to suggest alternative names for the RSPB (polite ones please).
To vote – click here.
- Posted in: Uncategorized