In my book, Fighting for Birds, I suggest that none of the four letters, and none of the four words, of RSPB is particularly appropriate for the modern all-wildlife conservation organisation that is the RSPB of today.
On the other hand, having an old-fashioned name may give the Society some gravitas and perhaps makes it stand out from other nature conservation organisations.
What do you think? And do you think the RSPB is just about birds or is it a wider conservation organisation? Should it stick closely to birds or not? Should it stick with the ‘Royal’ or not? I’d be interested in your views, and your polite comments below, and I have offered a few names for you to play with in a poll to start the discussion.