Tag: Ralph Underhill

Ralph writes: if we are going to succeed at tackling big problems like climate change and raptor persecution we need to understand that people are influenced by their emotions and values. Humans as a species are not fact-processing machines and we need to adapt our approaches with this in mind – for more information see…

George Monbiot wrote this week of being ‘Deviant and Proud’ in a world that worships markets.    

  Ralph writes: “Consumer choice is too often only an option for those that can afford it (often a small proportion of sales, while buying better products is undoubtedly a good thing to do far too much emphasis is placed on the consumers role as a vehicle of change. Real environmental improvements will only come…