Birdwatchers are up in arms at the description of the new colour for cigarette packets as ‘the world’s ugliest colour’.
Pantone 448 c is the colour which dominates the wardrobes of many UK birders – although not that of Lee G R Evans.
Staff of clothing firms Country Innovation, Rohan and Paramo are reaching for a fag to calm their nerves.
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Pantone 448 c is so unevocative. I much prefer Olive Drab
It could be worse, I’ve seen plenty of new and expensive cars in the same hue.