Do have a look at the comments on the online poll on the best future name for the RSPB. Voting will close later this week so don’t delay to have your say. And even if you have voted – do have a look at the comments.
I’m waiting for the next round of reviews for Fighting for Birds – I know there are several coming over the next few weeks. However, here is some feedback that I have received directly (mostly, as you can tell, from friends!):
‘a splendid piece of work and pulls no punches‘
‘super job‘
‘your passion for the environment shines through‘
‘finding your book very interesting indeed‘
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WPP ? Who ?
WPP is the world’s largest marketing / communications company – renaming wasn’t needed for WPP – it’s not needed for RSPB
WPP says (wpp.com)
“Each of our Breakaway Brands has followed its own path to companionship status, and the benefits they deliver can be distilled into three areas.
1. Connection
2. Convenience
3. Confidence”
Now that’s worth some serious thinking about in the context of a possible ‘re-naming – re’branding’ of the RSPB
Go visit its wpp.com
Friend of mine went into RSPB at Minsmere last week and asked whether they had a copy of “Fighting for Birds” which I had receommended he read and was given the cold shoulder and was blanked. Have you touched a few raw nerves Mark?
Robin – not as far as I know. Am told it is selling quite well in RSPB shops and am being asked to do book-signings on several RSPB reserves. So that doesn’t make any sense to me. Thank you for recommending it though!