This is Lead Week on this blog.
You may have noticed that in the previous blog, which is actually an extract from a blog posted back in July, I asked Iceland how they felt about selling Red Grouse meat that probably has about ten times as much lead in it, on average, as would be legal for beef, pork, chicken etc. They never responded.
The reason I could say that, and Iceland haven’t denied it, is that previous studies have shown this to be true.
Pain et al. 2010 showed that more than half of Red Grouse sampled had lead levels which exceeded the legal level of lead for beef, pork, chicken etc (The EU MRL) and that the exceedance was so high that the average lead levels in Red Grouse were ten times what would be legal for non-game meat.
So, tomorrow, you (and Iceland Foods) will discover what proportion of Red Grouse (bought from Iceland stores) had lead levels higher than would be legal for other meat.
You will discover what proportion of Red Grouse meat samples bought in Iceland stores had lead levels that were ten times higher than would be legal for non-game meat.
You will discover what proportion of Red Grouse meat samples bought in Iceland stores had lead levels that were a hundred times higher than would be legal for non-game meat.
And you will discover whether the average lead level of Red Grouse meat sold by Iceland Foods this year really is ten times higher than would be legal for other meats as previous studies have indicated.
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Your such a tease!
Shares in Iceland will have rocketed after all their profits from you buying out the grouse aisle Mark… I guess until tomorrow that is !