‘A 21st century charity must rediscover the urgency, passion and anger of the volunteers that started the great causes in the Victorian period. Our organisation depends entirely on our supporters and our future depends on our ability to empower them to act and generate ownership of the strategic direction of the organisation. We will find new ways to involve our supporters in everything that we do. Our relationship with our supporters must be founded on their hope and trust that, together, we can save nature.‘
Answer here.
Fascinating to see this detailed statement of the RSPB’s role and strategic intent. It says “we are on track to doubling our landholding by 2030 (from 2006 levels)”. On the RSPB website under Our Mission it says: “We have the ambition to double our land-holding by 2030” with no reference to the 2006 baseline. Hardly the same thing – assuming some significant land acquisitions over the last 11 years?
This seems a little like nit-picking to me. They have to have a baseline to measure the doubling against and setting it as the 2006 landholding does not seem to me to be lacking in ambition; doubling that would certainly be a very substantial achievement.
More interesting I think is the stated desire to “rediscover the urgency, passion and anger of the volunteers that started the great causes in the Victorian period”. That is not really the effect that ‘Nature’s Home’ seems to be aimed at achieving and the RSPB Council might do well to consider how they can light the blue touchpaper if they are really going to achieve their aim.
Ha ha ha, oh you tease Mark, oh my aching sides.
Go on then, I’ll say……Mike Clarke.
There, I’ve said it.
He had me quite dewey eyed at the HH day last year, all that walking he did Thames side as a kid, all those raptors. Ah, it takes you back…..
Er, that was a guess, really it was. I didn’t look, honest. I didn’t.
There’s a lot of angry people around at the moment – a long queue to join.
Faced with a new situation re-doubling your effort is rarely enough – as the loss of traction of the conservation message since 2010 sadly demonstrates.
Radical change – preferably going round the brick wall we face, rather than banging our heads against it – is what is needed – and the direction is clearly there in the sort of thinking promoted by the Natural Capital Committee – an approach which embraces environmental and social gain and benefitting the economy all at the same time, rather than costing money. New wilder lands right around our towns and cities, carbon-capturing uplands and catchments designed to protect from flooding – benefitting people and wildlife at the same time, and saving rather than spending money.