If you see a farmer in tears then it will either be tears of laughter over Theresa Villiers’s speech at the Oxford Farming Conference or perhaps they are upset, for farmers do get upset by this type of thing, over ASDA’s advert for vegetarian food.
This is a strange advert because the message is not obvious until the very end – I guess that is clever. But it is another supermarket chain looking to promote that part of its stock that is plant-based (or meat-free would be a better phrase since most cows might claim to be plant-based).
The NFU doesn’t seem to believe that it’s OK to eat plant-based food despite the fact that plants are often grown by farmers. Why do the suppliers in a state-subsidised food production system feel that they can not only take our money but also tell us what to spend it on?