Like me, you may have an idea of what Bear Markets and Bull Markets are (but this book will allow you to check whether you are right or not) but how about Bunny Markets, Deer Markets and Bulldog Markets? And when you walk through the financial jungle do you know your Civets from your Pacific Pumas? And your Purple Squirrels from your Grey Rhinos? And would you spot a Vomiting Camel if it were in front of you?
This book is fun and covers around 50 financial terms based on animals. It is, in its way, a celebration of how much we drag wildlife into our language all the time. I like the idea that in the ultra-urban City of London trading floors sharks swim and elephants stroll.
Dhruti Shah is a journalist and her book is illustrated by Dominic Bailey. The illustrations are great fun – clean, clear and imaginative.
This is a book that people will dip into. If you bought it you’d read it once and probably never again, but if you left your copy in the loo you would often find people emerging from that room saying they’d learned something. A potential Christmas present for all those traders, bankers and financiers in your life.
Bear Markets and Beyond: a bestiary of business terms by Dhruti Shah and Dominic Bailey is published by Portico Books.
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The disparity of the aims and benefits between vultures in the financial world and the natural world is a gulf based on a total misunderstanding and utter ignorance of the role of vultures in the natural world.