It’s only early November but hoh! hoh! hoh! it’s time for Christmas adverts.
The first one (#BusterTheBoxer), from multi-million pound business John Lewis (@JohnLewisRetail, not the poor chap @JohnLewis) has upset some ‘real country people’ but is putting a smile on the faces of many more people across the country. Have you seen it?
Deliberately or not, I hope deliberately, it sends a very political message about us being at one with living creatures on this world whether they be pets or wild mammals. You couldn’t get more politically-charged mammals than Foxes, Badgers, Grey Squirrels and Hedgehogs – all sharing our world and sharing our values seems to be the message of the advert (yes it’s a pity it wasn’t a Red Squirrel but so few of them have Equity cards). Bring on the Boxing Day hunt (it’s traditional) and a bit of Badger-baiting (it’s traditional) with some ill-advised policy from Defra (it’s becoming traditional) on culling Badgers.
The John Lewis ad has had 47,000 ReTweets (RTs) on Twitter in less than a day and will be seen millions of times in the run up to Christmas. Let’s hope that persecuted mammals get a boost from all this exposure and that it spreads a little kindness. And the Wildlife Trusts are John Lewis’s charity partner this year so very well done to them (sign their end the badger cull e-petition here)!
And spreading a little kindness to animals is the message of the second, equally good Christmas ‘ad’, from multi-talented but not multi-million-pound, Findlay Wilde. Have you seen it?
Deliberately it sends a very political message about getting off your backside and writing to your MP. I’ll be sending my MP a letter referring to John Lewis’s Christmas ad and Findlay Wilde’s Christmas message – will you?