This week is Red Tractor Week – the red tractor logo belongs in a museum!
The Red Tractor logo promises that it is ‘the symbol for quality food that you can trust‘.
Despite Alex James and Adam Henson wanting us to ‘buy’ the tractor logo I’m afraid I don’t.
I had a look at the standards for combinable crops and sugar beet because those would appear to be most relevant to the area where I live. And, of course, I had a close look at the bits referring to environmental impact and conservation as those are matters close to my heart. It didn’t take long as there are only three items on the checklist. The first is meaningless, the second requires farmers to stick to the law and the third is about growing biofuels which is arguably an environmentally damaging procedure all on its own. And that’s it!
I did look through all the rest of the checklist and it is mostly about sticking to the law and existing codes. Laudable, but hardly the type of thing to get the crowds leaping from their seats to give British farming a standing ovation, is it?
A skylark, grey partridge or turtle dove reading these standards would simply turn away with the impression that the red tractor logo could not be trusted to deliver a better countryside for them.
And yet the Red Tractor Logo website claims that ‘The Red Tractor logo is your shortcut to food and drink that has been produced to strict standards of food safety, environmental protection, and animal welfare’.
Finding the right logo to trust is quite difficult. In my view, the Red Tractor logo offers me very little, so instead I favour LEAF Marque and organic. Buying the ‘best’ food is a minefield – but not one I would drive through in a red tractor.