There’s not much doubt that the RSPB’s magazine comes wrapped in a compostable wrapper.
Apart from the ghastly name there are quite a lot of odd things about the magazine – how many can you spot?
I’ve seen complaints on Twitter about the amount of advertising of overseas holidays in the magazine. That is a bit odd but adverts help pay for the magazine (they used to pay for its costs completely – although I never saw the sums that back that up). Well, that’s just money you might say, what are the RSPB’s principles? Fair point – what would be your solution? And should the RSPB only accept membership subscriptions from individuals who never fly? That’ll be a quick way to reduce the membership.
I did notice that the Comment piece by the new CEO, Beccy Speight, was much better written and a lot more interesting than they have been recently. But the odd thing about that is that it is to be found on page 7 and yet the piece by the Editor-in-Chief (that’s a pretty odd title too), the wonderful Mark Ward, remains on page 3 (as if it’s really very important, which, to be honest, it isn’t).
I’m hoping that the CEO Comment piece might eventually turn back into its former guise – an authoritative statement of view from a nature conservation organisation with over a million members. Politicians, including Cabinet members, used to read the Comment piece but I doubt that many do now. We know they used to read it because they quite often used to complain about it (which, of course, was very gratifying).