Here’s a list of nature conservation organisations with their number of followers on Twitter. To be fair, many of the organisations have several (many) Twitter accounts for particular sites or particular subjects, but those listed here are the ‘main’, and sometimes the only, Twitter accounts for these organisations.
@natures_voice (RSPB) 52,785
@_BCT_ (Bat Conservation Trust) 8,654
@savebutterflies (Butterfly Conservation) 8,204
@Buzz-dont_tweet (Buglife) 7,015
@loveplants (Plantlife) 5,081
Size isn’t everything but I know from personal experience that the more Twitter followers you have, the more people get to interact with you and your website.
I used to be a big fan of Facebook but I now rate Twitter much more highly as a means of getting a message to lots of people.
I think that the social media offer huge opportunities to smaller NGOs – if you do it right you can look like a big NGO and attract lots of followers who may turn into supporters, donors and members. It does take time, and some effort, but building your Twitter followers is well worth the effort if you have something to say – and don’t all these organisations have something to say?
Although, I would say that the outputs of many of these Twitter accounts are pretty bland. Have you tried them? What do you think?