We’re all on the same side really?

Amanda Anderson has handled her own PR company and the public relations of the Moorland Association for several years – now she is the Director of the Moorland Association.

But she seems to have rather lost her temper in drafting this letter to the Durham Times. Maybe her boss, Moorland Association Chair Robert Benson lost his temper.

in response to misleading information from the RSPB

fictitious reporting from a charity which spends £19 million a year pedalling out one-sided, sometimes inaccurate and often ambiguous PR material

Just remember RSPB, we’re all on the same side really…


PS If grouse shooting creates 1500 jobs and 42,500 days work, then aren’t those jobs for 30 days a year on average? A whole bunch of beaters I guess (so not really 1500 jobs, eh?).

PPS we really would be better off without driven grouse shooting


11 Replies to “We’re all on the same side really?”

  1. To compare an intensively farmed landscape to maximise grouse numbers for the sole purpose of shooting them for financial profit with rainforest is an admirable but woefully pathetic attempt by the Moorland Association’s to convey an air of authority. They may as well state that oil seed rape or palm oil plantations are comparable to the rainforests. Pure fiction and ill-informed diatribe that offers nothing to the debate, nothing to upland management, nothing to the rural economy and nothing to society.

    But of course, as I have written and commented before, the more rubbish that is written by those who claim to understand the uplands, the larger the hole they dig for themselves and the greater disservice they achieve to those who they claim to represent. More of it please. Lots more!

  2. With all that informed comment, it leaves me with just one word with which to describe Ms Andersons response ……

  3. Poor we threatened creatures….everybody is against them….looks like they are going to lose their tax relief in Scotland. Just as well these thriving businesses, who make such an enormous contribution to society, will be able to cope with the loss.

  4. Amanda is clearly a PR pro – the technique of simply ignoring the negatives, and swamping them in yo0ur own story is standard practise – just as the PR training politicians (and a lot of other ‘front men’ for big organisations) get tells them ‘don’t answer the question – put across your point’. Well done Amanda, spot on. But pause for a moment and reflect on the difficulty (impossibility ?) of catching the 15 seconds it takes to stamp on a clutch of harrier eggs in the side open expanses of a heather moor – and the unanswered question of why the wonderful habitat the MA has created does indeed have exciting species like Golden Plover, and even merlin, but No Hen harriers.

  5. Dear Amanda
    What do you make of this?
    From the National Wildlife Crime Unit’s current strategic assessment: “Intelligence continues to indicate a strong association between raptor persecution and grouse moor management”. Or this from Natural England’s ‘A future for the Hen Harrier in England?’: “…the critically low breeding numbers and patchy distribution of the Hen Harrier in England is a result of persecution…especially on areas managed for red grouse or with game rearing interests.” Or similar conclusions reached in JNCC’s ‘A Conservation Framework for Hen Harriers in the UK’. Or SNH’s ‘A Conservation Framework for the Golden Eagle’ which concluded that the rarity of Golden Eagles in England is probably the result of persecution limiting recruitment from Scotland and of raptor persecution in upland areas of England. Is this also “misinformation”?

  6. Is someone going to write in to the Durham Times and put all those misinformed readers right on some real facts?

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